Hello
Hi, I’m Gianfranco — a finance-bred strategist with a gamer’s heart and a soft spot for digital worlds. After years of crunching numbers, I decided to launch Astalux to bridge two passions: empowering indie game developers and shaping a shared identity for players across games. Because no avatar should feel like a tourist.
My Story
I’ve always loved the feeling of getting lost in a game. But after a while, something felt off — like I was building these little lives over and over again, only to leave them behind. No memory, no continuity, just a loop of disconnected worlds.
Astalux was born from a simple wish: what if digital life could feel more... alive?
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So I created Astalux. A project built not on hype, but on interoperability. We help indie devs bring their games to life without surrendering creative control, and we craft in-game objects that follow players across universes — like digital relics with stories to tell.
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But more than that, Astalux is about revealing a universe that’s already out there — scattered, hidden, waiting to be linked. Every game, every avatar, every choice you've made... they’re all dots on the map of your digital self. We’re just drawing the lines between them.
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This isn’t just a business. It’s a quest to reshape how digital content is created, shared, and lived. ​
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One game at a time. One object across many. One story, truly yours.
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"Sometimes when they, are deep in dreams, I want to tell them, they are building true worlds in reality.
Sometimes I want to tell them of their importance to the universes.
Sometimes, when they have not made a true connection in a while, I want to help them to speak the word they fear"
Minecraft - End Credits