Hello
Hi, I’m Gianfranco — a finance-bred strategist with a gamer’s heart and a soft spot for digital worlds. After years of crunching numbers, I decided to launch Astalux to bridge two passions: empowering indie game developers and shaping a shared identity for players across games. Because no avatar should feel like a tourist.
My Story
I’ve always loved the feeling of getting lost in a game. But after a while, something felt off — like I was building these little lives over and over again, only to leave them behind. No memory, no continuity, just a loop of disconnected worlds.
Astalux was born from a simple wish: what if digital life could feel more... alive?
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So I created Astalux. A project built not on hype, but on interoperability. We help indie devs bring their games to life without surrendering creative control, and we craft in-game objects that follow players across universes — like digital relics with stories to tell.
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But more than that, Astalux is about revealing a universe that’s already out there — scattered, hidden, waiting to be linked. Every game, every avatar, every choice you've made... they’re all dots on the map of your digital self. We’re just drawing the lines between them.
Your identity isn’t locked inside one save file — it’s your alter ego across worlds. We want to give it memory. Evolution. Meaning.
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This isn’t just a business. It’s a quest to reshape how digital content is created, shared, and lived. ​
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One game at a time. One object across many. One story, truly yours.